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What is content analysis in qualitative research?

Content analysis is a qualitative research method used to systematically organize and interpret textual or visual data to find patterns and themes, rather than just counting words. Furthermore, it’s applied to recorded communication, such as interviews, open-ended surveys, social media content, films, speeches, etc. It’s a long process; therefore, pupils are advised to seek help from professional university assignment writing services. It systematically breaks down the data into manageable chunks or “codes” and group them into broader categories. Then the coded data is interpreted to identify patterns and draw conclusions based on the meanings and relationships found.